Interior design has historically been a costly, time-intensive process that involved collaborating with an designer to envision, plan, and create a space that is not only aesthetically pleasing to the customer, but functional as well.
The interior designer had to put in mounds of effort and energy to understand to their clients lifestyles in order to create the desired mood and feel, then reach out to trusted artisans, vendors, and others that could help execute the design.
Even with a clear vision of the home of one’s dreams, the average customer often faces difficulty articulating that vision into words. It’s the designer’s role to help bring the client’s vision to life, and while that often works out, there’s never a guarantee that the end result looks like what was expected.
Traditional interior design companies have operated successfully for a while but have declined to deliver meaningful innovation or undergo digital