Smart organisations are realising that embedding design into business practices is now a necessity in order to make an impact on their business results.
The role of design today
Design is more than aesthetics. It’s more than creative concepts or graphical outputs. It’s more than just how something looks, it’s about how something works. Companies like Uber and Airbnb realise that, but there is still a huge opportunity to tap into when it comes to converting design thinking into actual business results. We usually say that your business has a new secret weapon – and we call that the Design Advantage.
But how, exactly, is design changing business? Where’s the proof? Why does it matter? We summarised the 4 key stats that will help understand the importance of design for businesses around the world.
Design-driven companies have outperformed the S&P Index by 219% over 10 years*
Better products or a