Logo Design Made Easy | Get Free Logo Ideas

Color is one of the most important design elements. The logo colors you choose can change the way customers perceive and recognize your brand. While you can use as many colors as you’d like in your logo, 95% of companies stick to 1 to 3 colors in their logo design. If you want to add more colors, we recommend adding them to your branded marketing materials.

Like colors, fonts can also shape the way customers view your business. If you choose to include more than 2 fonts in your logo, the logo itself may become illegible. Legibility is the main goal and a key aspect of logo design. Be sure to choose a font style that provides plenty of space between the letters and conveys the right message to your customers.

The best place to explore creative options in your logo is in its shape. Similar to the color, shape plays a big part in the psychology of your logo design. Make sure that as you explore the different shapes your logo can take, you are also thinking about the customer’s experience. Use their expectations of your product or services and reflect it into the choice you make.

Logo layout refers to how the information in your logo design is organized. For example, does the icon go above your brand name or to the left of it? When choosing a layout, think about where your logo will most likely be seen. If your business is online, you might choose a different layout than if you had a storefront with custom promotional products.