December 6, 2023

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SAP Fiori Design Guidelines

SAP Fiori Design Guidelines

SAP Fiori

SAP Fiori is the design language that brings great user experiences to enterprise applications. Based on user roles and business processes, SAP Fiori simplifies doing business. SAP Fiori is a paradigm shift away from monolithic ERP solutions towards light-weight apps tailored to the users’ tasks. To accelerate the transformation of the world’s digital economy, SAP is applying this design language to leading technology platforms.

SAP Fiori Design Guidelines

Role – Based

Designed for you, your needs, and how you work


Adapts to multiple use cases and devices


Provides one fluid, intuitive experience


Includes only what is necessary


Makes an emotional connection

Design Values and Principles

SAP Fiori sets the standard for enterprise user experience by removing unnecessary complexity. We put users in control of their business tasks by giving them only what they really need. This core goal is reflected in five design principles: role-based, adaptive, coherent, simple, and delightful.

Design Language

The SAP Fiori design language guides designers in their task of creating consistent and coherent products. It expresses the values and priorities of the design independent of technology or domain.

Red Dot Award – Design Concept

The SAP Fiori 2.0 user experience (UX) design concept won a Red Dot in the Interaction Category at the Red Dot Award: Design Concept 2015. The Red Dot Design Award is one of the most prestigious design awards worldwide and honors innovation, concepts and visions. SAP earned the award in the fiercely competitive Design Concept discipline, which this year received 4,680 entries from 61 countries.

What the Market says about Fiori

“The way we see it, UX is one of the most important
elements in our digital vision for
the company. It’s not just the back-end.”

CIO, consumer products

“The business increasingly thinks of
innovation in terms of user experience and
customer experience; our IT organization
needs to do the same.”

COO, oil & gas

“Fiori is the future. When do we want it?
How soon is now?”

VP of Enterprise Systems, retail

“With Fiori 2.0 we are now really excited to
move to Fiori. Now it really has become more

Several customers at Teched 2015

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